A route-planning platform runs on exact optimisation models, but every new client arrives with an order file that matches nothing. I owned the import and rebuilt it three times. In the last version AI reads the client’s file, and onboarding is a check that takes minutes.
TeeVid ran hybrid and virtual events on web, iOS and Android. I joined when the company needed a leap: a product that would sell and bring in the next round. COVID gave us the test bed, with Cambridge teaching on the platform every day, and we rebuilt it on that feedback: a simpler studio for presenters, panels for moderators and producers, live tools for the audience. The product was sold to a US startup, and the core video technology went to Hitachi.
An accounting platform for legal departments: matters, outside counsel spend and invoices for Fortune 100 companies, with twenty years of legacy behind it. I led the design system: moved the team from Sketch to Figma, redesigned the core components and wrote the documentation that eight development teams built from. We launched flows customers had asked for for years, took the product to WCAG AA under accessibility audits with fines on the table, added data visualisation and documented what usually gets left out, like the tab order through a screen.
The product owner came with deep finance expertise and no product at all. I ran fast research on the core flows, tested them with users and designed the web and mobile apps through to the MVP. The MVP shipped and the company raised funding on it. The product forecasts spend with AI and shows where a team, project or client eats into EBITDA.
The loop I run on client work. I use every tool on this map myself.
Twelve years. Promo games first, then products, now a design team and presales.
